Using Sales Copy Deliberately (to Stand Out)

For some, sales copywriting is a bunch of tactics used to sell a product or service. While sales copy tactics are important and useful, they need to be based on a strategy.  

But there’s another important element.

It’s mindset.

Yes, your mindset is critical and determines how you approach your sales copy.

All businesses use sales copy. Some use it well, most use it poorly. The ones who use sales copy effectively do so deliberately. The words they choose, why they choose them, where they place them.

Here’s a Company Using Sales Copy Deliberately 

I was recently stuck in traffic behind a van and noticed how they used effective sales copy to reach their target audience. Check it out:

[For the North American readers: Brits call it a windscreen, not windshield. But you probably already guessed that.]

Autoglass sales copy 1


Autoglass sales copy 2


Autoglass sales copy 3


Autoglass sales copy 4


Autoglass sales copy 5


Autoglass sales copy 6

Contrast this company’s approach with 99% of the other vans you see on the road. Most vans have their company name and contact information. Or if there is any text, it’s about them, and not about their customer’s needs.

Did it cost this company more to use this approach? Probably not. They’ve simply been more deliberate about how they’re using sales copy to produce a result.

So, What About You?

The point of this post isn’t just about using sales copy on delivery vans. It’s about looking for ways to use sales copy more effectively, wherever you use it.

Some questions for you to consider:

  • Where else could your company use sales copy more effectively?
  • Is your company using sales copy deliberately, everywhere you use it?
  • Looking at how your competitors use sales copy, what do they do well and poorly? Does it give you ideas how to make your sales copy stand out?

Hope this post gets you thinking about ways to use sales copy more deliberately, and in new ways.

And if you need help generating new ideas, feel free to contact me.

About The Author

Eric Moeller

Eric Moeller is the Managing Director of Copy Dojo, an agency which helps startups improve their sales copywriting to rapidly grow their business. He has two decades of experience in high tech marketing and product management. Eric has an MBA in marketing, and completed Seth Godin's altMBA in the summer of 2015.

Leave A Response

* Denotes Required Field