Insights from copywriting legend Gary Halbert

What are The Boron Letters? The Boron Letters is a collection of letters written by Gary Halbert, addressed to his son, to share his insights on life, business and copywriting. Halbert was a well known direct response marketer who wrote these letters while serving a sentence in prison. Many well known Internet entrepreneurs have referenced…

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Three important lessons from Obvious Adams, a business book written almost a century ago

Number three has made a recent resurgence… I’m continually looking for different books on copywriting, advertising and direct response marketing that I can learn from, and share the big ideas with you. Obvious Adams: The Story of a Successful Businessman is a book I kept seeing referenced by copywriters like Victor Schwab and David Ogilvy as…

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Is Scientific Advertising REALLY as good as David Ogilvy said?

Advertising strategies you can apply from a book written almost 100 years ago… It’s not often you read a business book which was written in the 1920s. There are only a few books, which came out later, that I can even recall having read from roughly the same time (How to Win Friends & Influence…

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Secrets of sales copywriting from Dan Kennedy

Insights from The Ultimate Sales Letter A number of very successful internet marketers, such as Frank Kern and Yanik Silver, reference Dan Kennedy and his teachings as fundamental to their success. I wanted to see for myself what insights could be learned in the The Ultimate Sales Letter, and to share these actionable ideas with…

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The 21 Day Copywriting Experiment Finale. Was it worth it?

Update #3 on the 21 Day Copywriting Experiment This is the third and final update for the 21 Day Copywriting Experiment. So…, the 21 Day Copywriting Experiment, you want to know – was it worth doing? That’s a great question, and I will reveal the answer later in this post. For now, here’s the ‘blow…

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For people who want to improve their copywriting skills but aren’t sure where to start

Update #2 on the 21 Day Copywriting Experiment This is the second update, for the end of week 2, of the 21 Day Copywriting Experiment. The Good: After two weeks of writing out sales copy by hand, you really start to develop an eye for what makes good sales copy. You start to see certain…

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How you benefit from writing direct response sales copy by hand

Photo Credit: Roco Julie

Update #1 on the 21 Day Copywriting Experiment So, what can you learn from copying sales copy by hand? I’ve finished one week of copying direct response ads by hand and wanted to share with you what I’ve learned so far. The Good: I’m going to start with the good for a few reasons. First,…

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7 psychological triggers used in Viral Nova headlines

What I learned had me in the fetal position… crying.  Yes, that headline was a bit OTT (over the top), but then, so aren’t many Viral Nova headlines? Don’t get me wrong I enjoy reading their headlines, but I’m sure you’d agree many of them are a bit… excessive. Excessive or not (they are), there…

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The 21 day copywriting experiment

Developing your copywriting skills by copying the masters Have you ever been to a museum and seen an artist painting a copy of a masterpiece? Even if you’re not an artist yourself, I’m sure you can figure out what these artists are doing. They’re copying masterpieces to better understand how to make great art, and…

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Develop your copywriting mindset

The AdWeek Copywriting Handbook_Copy Dojo

Copywriting wisdom from The Adweek Copywriting Handbook by Joseph Sugarman I just finished reading The Adweek Copywriting Handbook. It’s obvious Joseph Sugarman knows a thing or two about copywriting (a massive understatement!). The Adweek Copywriting Handbook is an impressive book covering every imaginable aspect of copywriting you’d need to develop proficiency – everything from mindset, to strategies, to proven tactics…

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