9 Tips to Write Sales Copy Like a Pro

Jonathan Steffen

(Photo credit: Jonathan Steffen) Learning to write effective sales copy can be a secret weapon all small businesses can use, allowing them to punch above their weight class. Put these proven copywriting techniques into practise, and you’ll grow your business at speeds you didn’t think possible. 1. Plan before you write. Remember the line ‘Ready, aim,…

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Avoid This Mistake With Your Sales Copy

(Photo credit: Umberto Salvagnin) One of the biggest copywriting problems I see a lot is sales copy which focuses on the company and it’s products, rather than on the customer, their problems, wants and needs. Is this a problem? If so, why is this a problem? Writing about your company and products in your sales…

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Do You Know What Your Customer Desires?

Photo credit: Tony Hall

(Photo credit: Tony Hall) I often wonder how many companies take the time to ask themselves ‘what does my customer *really* desire?’ This is something I’m sure many of us could do more often in order to grow our businesses. I’d like to share with you a quick story based on a conversation I had…

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The Power of Bonuses in Your Sales Copy

Copy Dojo Power of Bonuses

A bonus can be an incredibly powerful motivator in sales copy, yet I still encounter sales copy from businesses not using them. Yes, it takes work to determine the sort of bonus your target customers will value, but it is worth the investment of your time. Offering a bonus can both encourage your customer to take…

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Sales copywriting for social media… without being too salesy

What's In It For Me?

I recently received a request from a reader to talk about how sales copywriting should be used for social media. If you’re using social media to build a brand (whether it be your business or your personal brand), you have to focus on creating value for your audience, and answering what’s in it for them.…

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Using The Power of NLP in Your Sales Copy

Harnessing the power of persuasion is arguably the holy grail of sales copywriting and I’d like to share some ideas from a book I recently read on this topic. The book is Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want by Rintu Basu. You may already be aware of…

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Free New Tool to Make Your Sales Copy Writing Easier

High Impact Sales Copy Planning Guide

When I speak with entrepreneurs and small business owners, I constantly hear that they find it challenging to write sales copy. They’re not sure where or how to start. The ones that dive straight in and start writing (without a plan) end up writing about their business and products. Why? Because it’s easy. It’s what…

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Use Hypnotic Writing to Improve Your Sales Copy

Hypnotic Writing by Joe Vitale

I recently read Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale and felt it is important to share with you. This book was a quick and enjoyable read, and I highly recommend you read it. Many amazing ideas are presented, which I have summarized in this post, which…

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Have you seen this copywriting mistake on Twitter?

Imagine you’re at a social event. You walk in the door and someone introduces themselves to you. As soon as you introduce yourself, they launch into their sales pitch. How would you respond? You’d probably leave the conversation as quickly as you could. You’d probably be turned off immediately, as they haven’t taken any time…

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Five elements good sales copy MUST have. Many struggle with the fourth.

  How to Write a Good Advertisement: A Short Course in Copywriting by Victor Schwab is a classic book on sales copywriting originally published in 1962. To put the timing of this book in perspective, it was the same year the Beatles released Love Me Do. Victor Schwab was one of the most famous direct response…

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