How Giffgaff Uses Sales Copy (and Innovative Thinking) to Cause Disruption

What problem do most startups face? Usually it’s resources to scale their business quickly. Big businesses (however) don’t have difficulty issues with scale. Where big businesses have difficulty is being agile. And here we come full circle, as startups are incredibly agile. Giffgaff is an example of a company which has both scale and agility. Giffgaff is…

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Using Sales Copy Deliberately (to Stand Out)

For some, sales copywriting is a bunch of tactics used to sell a product or service. While sales copy tactics are important and useful, they need to be based on a strategy.   But there’s another important element. It’s mindset. Yes, your mindset is critical and determines how you approach your sales copy. All businesses…

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BAM! This Is How You Use Sales Copy Inside Your Product…

First, a confession I have a confession. I’m a sales copywriting geek. There, I’ve said it.   When I find good examples of sales copy, and when it’s used in clever places, I want to share them with you.   In a previous post about Apple, we looked at how sales copy can be used…

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These Companies Are Using Copywriting to Make Customers Smile

Will Ferrell Elf

Do you look for different places your business can more effectively use copywriting? If yes, where do you use it? Are there unique places and ways you’re using copy? If you’re not looking for more places to use it, why not? The thing is, if you start to look around, you’ll see some businesses are…

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How One Email Can Destroy A Customer Relationship

  Do you love your customers? Ok, maybe love is too strong of a word. Do you appreciate them? I’m sure you do. I certainly do. And so we should! Without our customers, we don’t have a business. You can imagine how a customer would feel after receiving a message like the one I’ll share…

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A Questionnaire Mistake Which Sales Copywriting Can Fix

Every day companies send bad questionnaires to their customers and prospects. But what they don’t realize is that they damage customer relationships. The good news is that there’s a simple solution… Use sales copywriting in all customer communications – including  questionnaires – to ensure your content is focused on them. Have you ever sent a questionnaire…

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Announcing: “Rock Your Sales Copy”

Rock Your Sales Copy

For the past 12+ months, I’ve been slaving away in the dojo, secretly, late into the night. In addition to writing blog posts for Copy Dojo, and contributing guest posts to many other sites around the interweb, I’ve been quietly working away on creating something for you. Readers had requested a sales copywriting course which…

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How to Write Sales Copy like AppSumo

AppSumo has quickly grown into a successful business, and has become a poster child for list building. In less than 5 years they’ve grown their email list to 750,000! Pretty amazing. How did they do this? One of their not-so-secret weapons has been sales copywriting. Check out this SlideShare presentation to understand how they use…

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Why ‘Selling Yourself’ is the Wrong Approach

(And What You Should Do Instead) Many small business owners have a notion they need to ‘sell themselves’ effectively to win new business. They believe ‘if I can showcase what I can do for a prospect, I’ll win more business’. I’m here to tell you this is outdated thinking. Some people have no problems ‘selling…

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5 Copywriting Lessons from Apple

Apple updated

A few months ago I wrote a post pointing out how Apple uses copywriting to promote their products. In a more recent post, I tried a new format for Copy Dojo. I shared a SlideShare slide deck, and the format proved to be popular with readers. I decided to create some slides showing how Apple uses copywriting, based on…

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