Startups: Here’s A New Way to Think About Growth

There seems to be an overemphasis on tactics and shortcuts as a means to grow. But are tactics enough? And will shortcuts really lead to growth? Do people like Usain Bolt and Michael Phelps become the world’s greatest by taking shortcuts? Or do they have a training plan (strategy) and focus on doing the right things…

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The Art of the Ask

“Ask not, what your customers can do you for you. Ask what you can do for your customers…” Companies ask a lot of their customers these days. Do you receive a lot of email requests to provide feedback, a review or a rating? Most people do, but very few respond to these requests. Why don’t more…

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Check Out This Social Proof Throwdown…

Companies can (and should) use social proof in their sales copy to get prospects to take action. Why? Your prospect might be teetering with their decision – “should I, or shouldn’t I?”. They might be unsure, nervous, or perhaps unconvinced. Sometimes social proof can be that extra nudge to get them to take action. Here’s…

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How to Target an Audience and Get Their Attention

Sometimes you encounter sales copy which is short, to the point and just gets the job done.   I recently saw this sales copy on an office window in London: What Did They Do Well? While it may not be the most elegant piece of sales copy, they’ve done a few things well: They’ve spoken directly to their…

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How to Take Your Case Study From ‘Yawn’ to ‘Rock On!’

Here’s how you can write case studies prospective customers will want to read Case studies. They’re not sexy, but they can be an effective sales tools. And most businesses get them really wrong. But it would be a mistake to overlook case studies as a marketing tool to promote your business. They provide a fantastic…

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Why Customer Empathy is Critical To Your Success

I recently overheard a troubling conversation between a business owner and his prospective client. The business owner was angry because the prospect had previously asked to be called back in a few months. Those few months had now passed, and the business owner was following up as requested by the prospect. However, when the business…

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Should You Outsource Your Sales Copy?

A Q&A with Jon Lebensold, Co-Founder of Paradem 5 Ways To Transform Your Sales Copy from Emma Pegg Paradem is a different kind of software company that wanted to stand out in a crowded market, filled with low-cost, low-quality service providers. We chatted with Jon, Paradem’s co-founder, about how Paradem leveraged the power of great…

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Here’s How to Write Customer Focused Sales Copy

Every day I speak with clients who find it really challenging to write sales copy which speaks directly to what their customers and prospects want to hear. And in fairness, I get it. It’s not always easy to do. But if we continue to focus on this – how we make our content more appealing…

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#SethinLondon

For many of us, it’s not often you get to meet a person who’s your hero. On 3 November 2015 I was fortunate enough to participate in Seth Godin’s workshop in London. That day I meet one of my heros. Seth Godin’s books, talks and courses have taught me much more than marketing, entrepreneurship and…

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Startups: This is What Killer Sales Copy Looks Like

Is your company a startup or a challenger brand? Are you looking for ways to do hand to hand combat (figuratively speaking, of course) with larger, better funded, more established players? If your company has a great product or service, the sales copy you use can be like pouring fuel on a flame. Your sales…

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