Do You Know What Your Customer Desires?

Photo credit: Tony Hall

(Photo credit: Tony Hall) I often wonder how many companies take the time to ask themselves ‘what does my customer *really* desire?’ This is something I’m sure many of us could do more often in order to grow our businesses. I’d like to share with you a quick story based on a conversation I had…

Continue Reading →

The Power of Bonuses in Your Sales Copy

Copy Dojo Power of Bonuses

A bonus can be an incredibly powerful motivator in sales copy, yet I still encounter sales copy from businesses not using them. Yes, it takes work to determine the sort of bonus your target customers will value, but it is worth the investment of your time. Offering a bonus can both encourage your customer to take…

Continue Reading →

Sales copywriting for social media… without being too salesy

What's In It For Me?

I recently received a request from a reader to talk about how sales copywriting should be used for social media. If you’re using social media to build a brand (whether it be your business or your personal brand), you have to focus on creating value for your audience, and answering what’s in it for them.…

Continue Reading →

Using The Power of NLP in Your Sales Copy

Harnessing the power of persuasion is arguably the holy grail of sales copywriting and I’d like to share some ideas from a book I recently read on this topic. The book is Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want by Rintu Basu. You may already be aware of…

Continue Reading →

Free New Tool to Make Your Sales Copy Writing Easier

High Impact Sales Copy Planning Guide

When I speak with entrepreneurs and small business owners, I constantly hear that they find it challenging to write sales copy. They’re not sure where or how to start. The ones that dive straight in and start writing (without a plan) end up writing about their business and products. Why? Because it’s easy. It’s what…

Continue Reading →

Use Hypnotic Writing to Improve Your Sales Copy

Hypnotic Writing by Joe Vitale

I recently read Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale and felt it is important to share with you. This book was a quick and enjoyable read, and I highly recommend you read it. Many amazing ideas are presented, which I have summarized in this post, which…

Continue Reading →

Have you seen this copywriting mistake on Twitter?

Imagine you’re at a social event. You walk in the door and someone introduces themselves to you. As soon as you introduce yourself, they launch into their sales pitch. How would you respond? You’d probably leave the conversation as quickly as you could. You’d probably be turned off immediately, as they haven’t taken any time…

Continue Reading →

Five elements good sales copy MUST have. Many struggle with the fourth.

  How to Write a Good Advertisement: A Short Course in Copywriting by Victor Schwab is a classic book on sales copywriting originally published in 1962. To put the timing of this book in perspective, it was the same year the Beatles released Love Me Do. Victor Schwab was one of the most famous direct response…

Continue Reading →

Insights from copywriting legend Gary Halbert

What are The Boron Letters? The Boron Letters is a collection of letters written by Gary Halbert, addressed to his son, to share his insights on life, business and copywriting. Halbert was a well known direct response marketer who wrote these letters while serving a sentence in prison. Many well known Internet entrepreneurs have referenced…

Continue Reading →

Three important lessons from Obvious Adams, a business book written almost a century ago

Number three has made a recent resurgence… I’m continually looking for different books on copywriting, advertising and direct response marketing that I can learn from, and share the big ideas with you. Obvious Adams: The Story of a Successful Businessman is a book I kept seeing referenced by copywriters like Victor Schwab and David Ogilvy as…

Continue Reading →

Page 5 of 7